BRING ITALY HOME
FOR THE HOLIDAYS
Creative Direction, Brand Campaign Strategy, Storyboard, 3D Animation
The goal of the “Bringing Italy Home for the Holidays” campaign was to immerse consumers in the rich flavors, captivating scents, and cozy warmth of Italy during the festive season. Drawing inspiration from the Italian countryside, our fragrances transported individuals from the rugged Dolomites to fragrant lemon groves and idyllic gardens.
The campaign surpassed expectations, yielding substantial returns. By leveraging social media, earned media, and display ads, Apollo Candles NYC not only boosted sales but also deepened customer relationships during the festive season.
Campaign Insights
$23,6k
total revenue generated from holiday sales directly attributed to the campaign.
ROI 136%
indicates that for every dollar invested in the holiday campaign, Apollo Candles earned an additional $1.36 in profit.
8,730
total page views, direct traffic from Instagram, Facebook and display ads.
FEATURED PROJECTS
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WHOLESALER APP
Creative Direction, Research, User Personas, Design System Development, Creative Direction, Quality Control
My team focused on creating the UX/UI experience for the Wholesaler app, a critical tool for businesses involved in wholesale operations. The app delivers actionable information precisely when needed at the point of sale. Previously, the original meeting preparation process involved navigating over 50 steps across different applications.
With the development and integration of the new app, we achieved several key benefits:
Risk Reduction
The streamlined process minimized potential risks associated with manual tasks and errors.
Speed-to-Market
The new app significantly accelerated the time it takes to bring features and updates to market.
Scalability
Our solution scales seamlessly, accommodating growing demands without compromising efficiency.
Person-Hour Savings
By simplifying workflows, we achieved substantial time savings for sales team.
FORBES CAMPAIGN
Creative Direction, Brand Campaign Strategy, Storyboard, 3D Animation
“Make Your Impact,” was a brand campaign and exclusive partnership sponsored by Forbes supporting the company’s goal to be known as a leader in responsible investing. As one of our first major campaigns using an in-house agency, Make Your Impact marked it’s third collaboration with Forbes on its annual Forbes 400 / Impact 50 issue, and asset manager used this platform to illustrate the breadth of its differentiating approach to impact investing.
The content was by far our highest performing in 2021 on LinkedIn:
113M
Total number of video views (average of 215 times per minute).
44%
growth in LinkedIn followers directly attributed to the campaign.
#1
fastest growing asset manager on LinkedIn for the last two years and ranked 11th for total LinkedIn followers compared to core competitors.
Awards
Gold - B2B, Social Paid Media
2020 Paid Social Media Campaign.
Sep 2021, 27th Annual FCS Portfolio Awards
Silver - Corporate Image
Nuveen "Make your impact" Landing page.
Sep 2021, 27th Annual FCS Portfolio Awards
BRAND REFRESH
Creative Direction, Brand Campaign Strategy, Storyboard, 3D Animation
In early 2021, TIAA initiated an enterprise-wide education program centered around its brand promise and client commitments. As part of its modern approach to client-centric marketing, the company is gradually unveiling a refreshed visual brand identity throughout 2021.
The evolving brand strategy aims to accurately represent TIAA’s focus on retirement services. The new brand promise and client commitments form the core of this strategy, emphasizing TIAA’s commitment to becoming a more client-centric organization. Additionally, both the visual and verbal identities are strategically evolving.
Notably, the team has developed a fresh motion design system, a crucial component of the updated brand guidelines.
Results
Motion Design System
Our motion design system now aligns seamlessly with the overall brand refresh. Animations are purposeful, engaging, and reinforce key brand messages.
Cross-Channel Brand Development
The brand refresh has been successfully implemented across all touchpoints: website, social media, email campaigns, and physical collateral.
Data-Driven Design
A/B testing played a crucial role in refining our brand elements. Insights from user behavior guided adjustments, resulting in more effective communication.
CNBC TV SPOT
Creative Direction, Storyboard, 3D Animation
Beginning January 6, 2020, Nuveen launched its first major work as an in-house agency—a year-long, always-on partnership with media powerhouse CNBC to build brand recognition as a leader in income, alternatives and responsible investing. One of the leading components of this omni-touchpoint partnership was a :30 television brand awareness commercial highlighting our history, our impact, and our purpose. The commercial’s narrative details how we remain committed to our 120+ year heritage of ensuring our investments make an enduring impact on our world. Running January – December 2020 each day before the “Opening Bell” segment of CNBC’s “Squawk on the Street,” the commercial also ran two additional times throughout prime business day programming, ensuring that we reach our target markets of business professionals and financial decision makers when they are most likely to be tuned in to CNBC’s market coverage.
Awards
Bronze - Corporate image - Branded Content: Integrated
2020 Nuveen CNBC Opening Bell Sponsorship.
Sep 2021, 27th Annual FCS Portfolio Awards
INSURANCE APP
Creative Direction, Brand Campaign Strategy, Storyboard, 3D Animation
Campaign Insights
54.9%
of viewers watch videos all the way through. Meanwhile, the retention rate for social media short videos under 30 seconds increased by 62.3%.
12.5M
total video views in the first 3 months of campaign on YouTube, Facebook, and Instagram. Video generated more engagement than static images or text.
over 75%
of viewers engage with video content on their mobile phones through social media platforms. This trend is attributed to effective mobile user targeting and the optimization of short-form video content specifically for mobile devices.
Data+AI
Passionate about data-driven design and AI-powered creative and productivity tools, including Midjourney, Firefly, Jasper, and more.
High-Performing Team
Passion for delivering results, building high-performing teams, and forming meaningful connections.
Client centric focus
A unique blend of creative vision, marketing-savvy and leadership acumen.
Navigating Uncertainty
Effective ability to convey ideas and make complex decisions with conviction.